In developing a TV commercial we integrate strategies to brand the product or service, highlight the benefits and provide a strong selling position. SBMG develops story boards to visualize the spot. Upon approval we script the spot for production.

 

SBMG provides state-of-the-art production and post-production facilities for our clients. We can shoot your spot in the studio or on location. Our post production utilizes AVID to edit video, refine sound tracks, and create special effects. When the spot is completed it is dubbed and sent to the appropriate TV stations.

 

Media selection determines the channels or programs where your ad appears (outlets). Based on the strategy and target market SBMG presents outlet recommendations to our clients. Media planning then determines how often the spot will air and the costs. SBMG develops a media plan that details placement and costs for the client to review and approve.

 

It is crucial that spots air within the selected time slots. SBMG tracks spot airing through actual station airing schedules and logs.