In developing a print ad, we integrate strategies to brand the product or service, highlight the benefits and provide a strong selling position. We work intricately with your firm to develop the correct message.

 

Media selection determines what outlets (magazines, newspapers, published home mailers) your ad appears in. Based on our strategy and target market SBMG presents recommendations for the client. Media planning determines how often the ad is placed and the costs. SBMG develops a media plan that details placement and costs.

 

SBMG provides professional copywriters and designers to bring your message to life. Through the writing and design process, the message is refined to clearly communicate selling points to the market.

 

With client approval of the media plan, SBMG places the ad within the selected media. SBMG assures that the outlets receive artwork prior to their deadlines and utilizes tear sheets from the outlets to track actual ad print quality and placement.