The most critical component of direct mail is the strategy. Who do we wish to target (demographic profile) and where are they located? SBMG helps define the target and their location. Next we develop the mailing list of target addresses.

 

SBMG provides professional copywriters and designers to bring your direct mail message to life. Through the writing and design process the message is refined to clearly communicate selling points to the market.

 

SBMG will manage the mail house services such as mailing list delivery and validation, mailer addressing, mailer sorting, and post office drop.

 

If the client wishes, SBMG will create an Excel spread sheet to track direct mail responses and sales. This assists the client in fine tuning and sustaining the most effective direct mail program.