Pharm-Aid provides temporary pharmacist staffing services. They have been successful in establishing their services with smaller independent outlets but have not been able to penetrate the larger national chains.

 

Pharm-Aid asked SBMG for a strategy to secure larger clients where the HR manager is the decision maker and also for marketing a new service they are introducing to the industry.

 

For marketing to national firms SBMG developed a professional  corporate image for Pharm-Aid. This image was designed to be attractive to Human Resource Managers and communicated professionalism, competence and quality. This image was supported by presentations and sell sheets.

 

SBMG marketed the new service by first creating a product name "International Intern Pharmacist Placement Program" (IIP). This was followed by an advertising campaign supported by a sales support program.

 

Corporate Image	New Service
Web	Advertisement
Presentation Folder	Brochure
Sell Sheet	Web Page
Sales Presentation	Presentation Page