Working as a private trainer for large health clubs and gyms the founder of ADV decided to get out on his own.  After purchasing and equipping his own outlet Advanced Training Studio was ready to go.

 

As there are many private training studios in the San Diego area, Advanced Training approached SBMG for a strategy to expand their clientele beyond the existing male and female exercise conscious population.

 

Based on the demographics of  a market area within a 5 mile radius of the location, SBMG developed a strategy of targeted segmentation and an overall brand image slanted towards women and family.

 

Children and seniors were identified as specific target segments. Motivating messages were developed for both children and seniors with supporting sales promotion. To assist in service adaptation by these segments, a new group pricing structure and service offering was introduced.

 

Service Image	Target Segments
Web	Web Page - Children
	Web page - Senior
Brochure	Brochure; Children - Senior
Direct Mail	e-Commerce
Flyer